NEVER GIVE IN

Winston Churchill was one of the most extraordinary leaders of the twentieth cen
tury. What was it that enabled him to stand so steadfastly when all those around
him seemed to turn back in fear? What was it that enabled him to inspire whole
nations to endure the unendurable and to achieve the unachievable when all those
around him had already surrendered all hope? This remarkable new study of Churc
hill's leadership skill answers these questions and more. The result is an accou
nt that is as inspiring today as it was more than half a century ago when the gr
eat man' shadow fell large across the world stage. According to Henry Kissinger,
Our age finds it difficult to come to grips with Churchill. The political leade
rs with whom we are familiar generally aspire to be superstars rather than heroe
s. The distinction is crucial. Superstars strive for approbation; heroes walk al
one. Superstars crave consensus; heroes define themselves by the...future they s
ee it as their risk to bring about. Superstars seek success in a technique for e
liciting support; heroes pursue success as the outgrowth of their inner values.
Winston Churchill was a hero.