Kevin Plank was relatively small for an American footballer, and when he weighed
the cotton T-shirt he wore under his team uniform, he found it weighed three po
unds because it was so drenched in sweat. Knowing he couldn't hinder himself in
this way, he set about finding a material that wasn't so absorbent. Going to a l
ocal fabric shop, he soon learned that synthetic materials would not take in as
much sweat, so he had a shirt made and found it added just four ounces over the
course of a game.
When he gave some team-mates samples to try, they also soon
saw the advantages. He began to produce the shirts commercially, and now Under
Armour is a $2 billion global brand used by people from every sport. Packed with
fascinating and inspirational tales of success, Amy Wilkinson's brilliant book
explains the six essential skills required by entrepreneurs to achieve their dre
ams.
