The secrets to Apple's success and how to use them, from the Apple insider Ken S
egall. In Think Simple, Apple insider and New York Times bestselling author Ken
Segall gives you the tools to Apple's success - and shows you how to use them. I
t's all about simplicity.
Whether you're in a multinational corporation or a
lean startup, this guide will teach you how to crush complexity and focus on wha
t matters; how to perform better, faster and more efficiently. Combining his ins
ight from Apple with examples from companies across industries all over the worl
d - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provide
s a simple roadmap for any company to find success.
