If a gorilla walked out into the middle of a basketball pitch, you'd notice it.
Wouldn't you? If a serious violent crime took place just next to you, you'd reme
mber it, right? The Invisible Gorilla is a fascinating look at the unbelievable,
yet routine tricks that your brain plays on you. In an award-winning and ground
breaking study, psychologists Christopher Chabris and Daniel Simons asked volunt
eers to watch a 60-second film of a group of students playing basketball and tol
d them to count the number of passes made.
About halfway through, a woman dre
ssed head to toe in a gorilla outfit slowly moved to centre screen, beat her che
st at the camera, and casually strolled away. Unbelievably, almost half of the v
olunteers missed the gorilla. As this astonishing and utterly unique new book de
monstrates, exactly the same kind of mental illusion that causes people to miss
the gorilla can also explain why many other things, including why: * honest eyew
itness testimony can convict innocent defendants * expert money managers suddenl
y lose billions * Homer Simpson has much to teach you about clear thinking Insig
htful, witty, and fascinating, The Invisible Gorilla closely examines the false
impressions that most profoundly influence our lives and gives practical advice
on how we can minimize their negative impact.
