Behavioral economist and New York Times bestselling author of Predictably Irrati
onal Dan Ariely returns to offer a much-needed take on the irrational decisions
that influence our dating lives, our workplace experiences, and our general beha
viour, up close and personal. In The Upside of Irrationality, behavioral economi
st Dan Ariely will explore the many ways in which our behaviour often leads us a
stray in terms of our romantic relationships, our experiences in the workplace,
and our temptations to cheat. Blending everyday experience with groundbreaking r
esearch, Ariely explains how expectations, emotions, social norms and other invi
sible, seemingly illogical forces skew our reasoning abilities.
