Since its publication in 1965, "A Technique for Producing Ideas" has helped thou
sands of advertising copywriters smash through internal barriers to unleash thei
r creativity. Professionals from poets and painters to scientists and engineers
have also used the techniques in this concise, powerful book to generate excitin
g ideas on demand, at any time, on any subject. Now let James Webb Young's uniqu
e insights help you look inside yourself to find that big, elusive idea--and onc
e and for all lift the veil of mystery from the creative process.
