New York Times, Spin, and Vanity Fair contributor Marc Spitz explores the first
great cultural movement since Hip Hop: an old-fashioned and yet highly modern ae
sthetic that's embraced internationally by teens, twenty and thirty-somethings a
nd even some Baby Boomers; creating hybrid generation known as Twee. Via exclusi
ve interviews and years of research, Spitz traces Generation Twee's roots from t
he Post War 50s to its dominance in popular culture today.
Vampire Weekend, Gar
den State, Miranda July, Belle and Sebastian, Wes Anderson, Mumblecore, McSweene
y's, Morrissey, beards, artisanal pickles, food trucks, crocheted owls on Etsy,
ukuleles, kittens and Zooey Deschanel--all are examples of a cultural aesthetic
of calculated precocity known as Twee.