The authors of the international bestseller "Business Model Generation" explain
how to create value propositions customers can't resist.
"Value Proposition Des
ign" helps you tackle a core challenge of every business -- creating compelling
products and services customers want to buy. This practical book, paired with it
s online companion, will teach you the processes and tools you need to succeed.
Using the same stunning visual format as the authors' global bestseller, Busine
ss Model Generation, this sequel explains how to use the "Value Proposition Canv
as" a practical tool to design, test, create, and manage products and services c
ustomers actually want.
"Value Proposition Design "is for anyone who has been f
rustrated by business meetings based on endless conversations, hunches and intui
tions, expensive new product launches that blew up, or simply disappointed by th
e failure of a good idea. The book will help you understand the patterns of grea
t value propositions, get closer to customers, and avoid wasting time with ideas
that won't work. You'll learn the simple but comprehensive process of designing
and testing value propositions, taking the guesswork out of creating products a
nd services that perfectly match customers' needs and desires.
Practical exerci
ses, illustrations and tools help you immediately improve your product, service,
or new business idea. In addition the book gives you exclusive access to an onl
ine companion on Strategyzer.com. You will be able to complete interactive exerc
ises, assess your work, learn from peers, and download pdfs, checklists, and mor
e.
"Value Proposition Design" complements and perfectly integrates with the "Bu
siness Model Canvas" from Business Model Generation, a tool embraced by startups
and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Co
lgate-Palmolive, and many more.
"Value Proposition Design" gives you a proven m
ethodology for success, with value propositions that sell, embedded in profitabl
e business models.
