"Covering the latest and breaking news in Facebook advertising, the second editi
on introduces revised, expanded and new chapters covering Fundamentals, Newsfeed
ads, Sidebar ads, and BIG data. Plus, advertisers are taken further than Facebo
ok itself. Marshall and co-authors provide priceless insight into the audience,
exploring what was happening before the visitor clicked on an ad and what needs
to happen after--10 seconds later, 10 minutes later and in the following days, a
nd weeks"
