Steven Pinker, the best-selling author of The Language Instinct, deploys his gif
t for explaining big ideas in The Sense of Style - an entertaining writing guide
for the 21st century. What is the secret of good prose? Does writing well even
matter in an age of instant communication? Should we care? In this funny, though
tful book about the modern art of writing, Steven Pinker shows us why we all nee
d a sense of style. More than ever before, the currency of our social and cultur
al lives is the written word, from Twitter and texting to blogs, e-readers and o
ld-fashioned books.