Review Quotes:
"Trusted will change the way you think about trust as a leader. Aline J. Badr challenges convention with a simple but powerful idea: lasting trust is the result of alignment. It's a timely, thought-provoking book that reframes how trust is earned, and why it lasts. This book belongs on the desk of every leader."
Peter Aceto, former president and CEO of Tangerine (ING Direct Canada) and bestselling author of Weology
"Trust isn't about keeping a promise to others so much as keeping a promise to your future self. This book will give you a foundation to be deeply trusted."
Michael Bungay Stanier, bestselling author of The Coaching Habit
"Trusted is a vital contribution to leadership. Aline J. Badr lays out a map and practical exercises for leaders to gain trust with self-awareness and courage to act with integrity. The results from building relationships worthy of trust will increase exponentially."
Dr. Marcia Reynolds, PsyD, master certified coach and author of The Discomfort Zone and Coach the Person, Not the Problem
"Even experienced leaders can struggle to see how others truly experience them. Reading Trusted feels like working with a wise executive coach who helps you spot your blind spots and lead in a way people believe in."
Dorie Clark, Wall Street Journal and USA Today bestselling author of The Long Game
"Trusted gives leaders a practical framework for seeing themselves clearly and understanding the effect they have on the people around them. I've watched Aline J. Badr successfully use this framework with hundreds of executives at IESE."
Conor Neill, senior lecturer at IESE Business School; president of Vistage Spain
"Aline J. Badr writes with the authority of someone who has done this work in real boardrooms, not just theorized about it. As a voice speaking from and to the Arab region, she brings a perspective our leadership conversations urgently need. Trusted isn't another branding playbook. It offers something rarer: A path back to yourself, and from there, to the people you lead. I recommend it to every leader I coach."
Dr. Zeina Ghossoub, master certified coach, CWC, ACTC with a PhD in Human Behavior
Publisher Marketing:
Build a reputation people believe in.
Trust in leadership is eroding, and leaders themselves are often unaware of the disconnect. Executive coach and reputation advisor Aline J. Badr reveals the hidden gap between who leaders are, how they lead, and how others experience them. When these are misaligned, trust breaks down and leadership suffers. But when they align, leaders build something far more powerful than short-term performance: They earn a reputation people believe in.
Trusted explores how alignment in leadership earns a reputation that lasts, and offers a clear, actionable path to earning it. Drawing on over two decades of global experience in brand-building, reputation management, and executive coaching, Badr shares her Trusted Reputations Leadership Model, a practical framework to help leaders
gain awareness by shifting from blind spots to clarity,
adjust behaviors by moving from doubt to confidence, and
build visibility by turning from optics to credibility.
Whether you're leading a business, a team, a project, or aiming for the top spot, Trusted guides you through a path to alignment, and to earned trust that lasts.
